designed in india
By young women, for young women.
Every piece is sketched and prototyped in our Mumbai studio with our community in the loop.
our story
We design for the gasp.
"उई माँ!" — that's the sound your best friend makes when she sees you in something stunning. It's surprise and pride and a little bit of envy, all in one breath. We started Uii Maa because every piece should earn that reaction.
anti-tarnish always
Built to last past the photo.
Hypoallergenic, nickel-free, gold-toned brass that survives daily wear, not just the wedding.
fair and fearless
Affordable luxe, not fast jewellery.
We refuse the 'cheap and disposable' trap. Small drops. Real craft. Honest pricing.
from the founder
"I built the brand I wished existed at 22."
I grew up swapping jhumkas with my cousins and watching my mom dig through her dabba for "the one that goes with this saree." Jewellery was joy, drama, identity. Uii Maa is that energy — modern, affordable, unapologetically feminine. Welcome in. ♡
— Tanvi, Founder
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